This is a logo I designed for a client who was starting his own consulting company. He had worked for years in transportation related engineering and consulting, and decided he wanted to branch out on his own. We had a bit of a tight timeline, so after an initial meeting we established a few key ideas and themes for the logo and just went for it.
I provided 3 iterations for him to choose from, and he ended up being super torn between 2 of them, so we found a way to unify them together! As you can see, transportation was still a key theme in the shape to reflect his background and expertise.