This project was a unique experience for me! Up until this point I worked one on one with my freelance clients, for Kelty Dennehy I was sending my iterations to a board of members who all compiled their thoughts and then sent me their feedback.
I was also given branding guidelines to follow, fonts and colour to use! I found it challenging to have those restrictions, but at the same time it was also liberating. It helped narrow down my focus and eliminate loose ideas. Finding a shape where the colours all worked together without clashing that also referenced the existing branding of the Canadian Mental Health Association was a great learning curve for me!